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Tips On Choosing A Memorable Theme For Your Corporate Event

7/26/2018

17 Comments

 
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Every great corporate event starts with selecting a theme. Once in place, it drives all of your planning decisions. The right theme attracts attendees and builds your business’s brand, but a boring or tacky theme can put your company’s reputation on the line. Here are some tips to help you pick a professional yet memorable event theme:

Tip 1: Review your goals
First and foremost, clarify and review your goals. What’s the purpose of your event? Why is your company hosting it? Are you bringing together clients for a big training? Or is it your company’s annual conference to attract new prospects?

​Getting the “so what” of your event down on paper will help you identify the big ideas it ties into. From there, you can start brainstorming themes that fit. 

Tips 2: Consider your audience
While you might think this is an obvious one, a rough outline of who’s attending your corporate event is worth getting down long before you put together the guest list. Themes that might fly for an event where it’s just going to be your clients might not work for an event where your prospects are present, too.

A few questions to ask yourself: Who’s attending? What’s the age range? Is the event adults-only, or will families be present? Will attendees all be from the same area, or will there be people from different parts of the country or world? 
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Step 3: Choose a venue that complements your theme (or vice versa)
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While decorations and activities are important, subtly reinforcing your theme through your catering and venue can be even more memorable. Though traditional event venues remain the most popular choice for event planners, you’re not limited to the hotel ballroom if your event theme calls for something a little more unusual.

If you’re looking to deliver a unique experience, consider 
exploring an unconventional venue like a parking lot or unique Airbnb. If you’re still having trouble selecting a theme, your venue can also provide needed inspiration. For example, if you’re hosting your event at a local winery, the location lends itself to a Tuscan theme.
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If you align your venue and your theme, not only will your event feel like a breath of fresh air, you can be guaranteed it will be talked about for months to come. Learn more about how to use the setting to create a corporate event attendees will never forget how in our guide, The Rise of Nontraditional Event Venues.

Need inspiration? Here are some theme ideas:
  • Academy award winning movies
  • Eras (’80s, ’20s, futuristic)
  • Vacation escapes
  • Capitals from around the world
  • Childhood memories (prom, homecoming)
  • Global cuisine

Need more inspiration? Contact us here today, our event planning team can help you select the perfect theme and execute it flawlessly.
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17 Comments
Gary Puntman link
8/13/2018 09:53:46 am

I agree that you should consider who will be attending the event. If it is for employees, you want to choose a theme that accommodates everyone and the culture of your office. I like that you also said you should consider the age range. If it is just employees, it will be different than if their families are invited as well.

Reply
Corporate Catering Thornhill link
12/27/2018 09:00:48 pm

Planning is the major role for making memorable theme as you should plan it before the theme before you are organizing it and you should make the them more special by adding add-on like by collaging all your group photos in the form of collage.

Reply
Enstyle Planners link
12/1/2020 03:58:00 am

Article is Good and Useful Information.
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Reply
Enstyle Planners link
12/1/2020 04:03:53 am

Article is Good and Useful Information.
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Reply
Contemporary Jewellery link
2/19/2021 11:30:03 pm

Your tips are amazing. I am so pleased to found this post. Thanks and keep sharing.

Reply
Gold Signet Ring link
2/19/2021 11:49:08 pm

Great Post! You are sharing a wonderful post. Thanks and keep sharing.

Reply
Adam Golightly link
5/6/2021 03:55:51 pm

I can see how a business could really benefit from holding the right events in order to get the right food. Making sure that they can get some help from a professional could allow them to be more effective with the right kinds of food. I liked what you said about how they should make sure that it fits their theme with the right decorations, and activities.

Reply
Windsong Tagaytay link
12/9/2021 07:00:52 am

Thank you for the tips! These are very useful. Everyone should read this before planning an event. Not all the time people are aware of these matters so it would be a big help if you can share it to others. And If you are looking for an idea for an <a href="https://windsongtagaytay.com">event place</a>, you may visit [url=https://windsongtagaytay.com]event place[/url]

Reply
Hailey Miller link
12/16/2021 02:08:08 pm

Thanks for pointing out that every great corporate event starts with selecting a theme. My boss is planning to have an event at the beach to celebrate our record-high sales this year. With this, he is hoping to find catering on Monday that can provide delicious meals and drinks at an affordable rate.

Reply
Kirti Sharma link
2/17/2022 09:38:04 am

That was an exciting post! Before planning a big event, it is important to discuss even the tiniest details with the catering company. This is critical to the over all success of an event. Everything must be well coordinated, and you must have a catering schedule ready before the event.

Reply
Namita link
2/18/2022 11:53:35 am

Great content. Very informative yet simplified

Reply
sudhanshu link
2/22/2022 10:19:44 pm

the content was amazing ,its easy to understand . your content is very helpful for users

Reply
Eli Richardson link
3/9/2022 08:39:03 am

It's awesome that you talked about corporate events and how to choose a theme for one! Recently, my aunt said she's in charge of hosting a business event for major clients and partners. My aunt's organizing a fundraiser, so I believe your tips will definitely help her! Thank you for the insight on evaluating an audience when planning an event!

Reply
Windsong Tagaytay link
3/22/2022 07:00:47 am

Thank you for the tips! I agree that when choosing an <a href="https://www.windsongtagaytay.com">event space</a> for your corporate event, choose a place that compliments your theme, desired by your audience and align with the goals of the event. This article is very helpful!

Reply
John Carston link
3/23/2022 04:37:15 pm

My favorite part of this article is the importance of planning your goals and making a list. My cousin mentioned to me last night that she is planning to hire cater for their corporate event next week and asked if I have any idea what is the best option to do. Thanks to this informative article and I'll be sure to tell her that it will be much better if we consult a trusted event catering service as they can answer all our inquiries and will provide different varieties of menu.

Reply
Platon Graphics link
4/18/2022 11:59:30 am

These tips will definitely be helpful for having a better theme and design for events and the event graphics which are used. Audience consideration makes a lot of sense and is something that I did not expect to pay attention to more but it's good that I know it now. Are they common or overused themes for theme graphics that you know?

Reply
Mia Evans link
7/29/2022 08:36:42 pm

It's interesting to know about using unconventional venues like parking lots or an Airbnb for your event. I will suggest this to my sister for the 16th birthday of her daughter which will be happening this coming January 2023. It would probably be a good idea to work with a private event planning agency to have other options as well to make the celebration a unique one.

Reply



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